A digital partnership with MUCH and Destination Canada in celebration of Canada’s 150th anniversary. We were tasked in creating the logo, brand, motion design and site for the program. Far And Wide is a fully responsive, content-rich site aimed at promoting the best of Canadian travel/lifestyle through articles and webisodes. From coast to coast, Far & Wide explores the very best that Canada has to offer. An adventurous and sleek brand that is both modern and rugged.
Homepage design
Desktop Article page
Episode landing page
Mobile Design
Far & Wide Episodes (Brand in Motion)
Far & Wide Newsletters
Far & Wide Beaver Emojis
FAR & WIDE
We worked closely with brand partnership to create immersive experiences that focus around original web content and creating a unique and interactive digital experience. For Far & Wide we partnered with Destination Canada for Canada's 150th anniversary. By creating a strong brand experience and by helping to tell compelling Canadian stories, the team reached 89% of our target audience with 3.5+million views online.
CREDIT
Creative Director: Ronald Ruiz
Lettering: Ronald Ruiz
Branding: Ronald Ruiz
Logo Design: Niko Papadimitriou
Designers: Ron Ruiz, Mateen Dar, Niko Papadimitriou, Mary Zhao, Nick Fox, Steven Tachauer
Honors & Awards
Promax BDA Award, World Silver, Art Direction and Design: Program Promotion Website: Far & Wide, June 2017
Promax BDA Award, World Bronze, Art Direction and Design: Website for achannel/station/platform: Far & Wide, June 2017