Far & Wide

A digital partnership with MUCH and Destination Canada in celebration of Canada’s 150th anniversary. We were tasked in creating the logo, brand, motion design and site for the program. Far And Wide is a fully responsive, content-rich site aimed at promoting the best of Canadian travel/lifestyle through articles and webisodes. From coast to coast, Far & Wide explores the very best that Canada has to offer. An adventurous and sleek brand that is both modern and rugged.

Homepage design

Desktop Article page

Episode landing page

Mobile Design

Far & Wide Episodes (Brand in Motion)

Join MUCH and etalk host Liz Trinnear as she embarks on a solo adventure to the western coast of Vancouver Island, British Columbia. Follow along as she experiences how disconnecting can help you reconnect with yourself in this epic adventure of digital detox and self-discovery. Follow us: http://farandwide.much.com/ https://www.instagram.com/farandwide/

Follow Corey Harper as he explores nature and finds musical inspiration in the Yukon. SUBSCRIBE: http://bit.ly/2lz40rs --- Twitter: http://www.twitter.com/much Facebook: http://www.facebook.com/muchmusic Instagram: http://www.instagram.com/muchmusic Snapchat: MuchOfficial Apple Music: https://t.co/P0ZMst4Wjp --- Much Digital Studios: http://www.much.com/creators Much Office Sessions: http://www.much.com/officesessions Full episodes of South Park, Conan and more: http://www.much.com/shows

Far & Wide Newsletters

Far & Wide Beaver Emojis

We worked closely with brand partnership to create immersive experiences that focus around original web content and creating a unique and interactive digital experience. For Far & Wide we partnered with Destination Canada for Canada's 150th anniversary. By creating a strong brand experience and by helping to tell compelling Canadian stories, the team reached 89% of our target audience with 3.5+million views online.

CREDIT

Creative Director: Ronald Ruiz

Lettering: Ronald Ruiz

Branding: Ronald Ruiz

Logo Design: Niko Papadimitriou

Designers: Ron Ruiz, Mateen Dar, Niko Papadimitriou, Mary Zhao, Nick Fox, Steven Tachauer

Honors & Awards

Promax BDA Award, World Silver, Art Direction and Design: Program Promotion Website: Far & Wide, June 2017
Promax BDA Award, World Bronze, Art Direction and Design: Website for achannel/station/platform: Far & Wide, June 2017

Visit Far & Wide