Crave is a premium streaming service. The new home of HBO, Showtime, Starz and hit movies. Our objective with the redesign was to create an enhanced product that can support the expansion of our library across a variety of platforms, including web, iOS, Android phone and tablet apps, tvOS and 10ft devices.
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Show or Movie Details Page
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Crave – Product Design
We aimed to create an intuitive digital experience by improving usability and rethinking the way our products work. We improved how users interact with the product by restructuring our information architecture, adding new features and upgrading the user interface. Users can browse content through our catalogue, add titles to their Watchlist, pick up where they left off with Continue Watching, or Download select titles to watch offline. Live streams of 8 linear TV channels are also available to view online.
Minimalist typography and iconography, with subtle use of brand colour support large full-width images, allowing our content to take the spotlight. We delivered a consistent and content-focused experience, where users intuitively feel encouraged to explore.
Honors & AWARDS
Award of Excellence, RGD's 2019 In-House Design Awards: Crave launch. October 2019
Gold-W3 Award, Crave, Website - Visual Design-Aesthetics: Crave Website. October 2019
Silver-W3 Award, Crave, Website - Television Category: Crave Website. October 2019
Bell Media Excellence Award- Awarded for leadership of Crave brand and product launch.
CREDIT
Creative Director: Ronald Ruiz
Sr. Digital Product Owner: Lisa Collings
Digital Product Owner: Alessandra Willsher
Associate Director, Distribution Services: Tanuka Roy
Product Designer: Ron Ruiz, Mateen Dar, Aaron Thadathil, Ritesh Sethia, Ronald Robataille, Marie-Anne Dube
UX Designer: Ioana Contu
Developper: Developer: Kevin Davis, Dave Maddock, Jodi Goddard, Srilakshmi Shenoy, Philippe Prevost, Yiyi Liu, Philippe Marcelin, Charles-Antoine Chartrand, Stephen Hobson, Ubaldo Oloyola, Anis Laouni, Devendra Patel, Michael Polyakov, Divya Gupta, Tony Lin, Sergiy Vasylyev, Conor Masterson, Santhosh Gutta