The poster for UNAIDS’ World AIDS Day 2007 targets the demographic who are most affected by the disease. Half of all new infections are young people under the age of 25.

My solution met the needs of the user by appealing to their taste graphically. The powerful message was conveyed through a fun color palette combined with a modern illustration style.

My intended response is to promote safe sex practice to the youth who choose to be sexually active and to educate the viewers about AIDS and how the number of infections is rising.

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2008 winner of RGD's CundariSFP Award for Poster Design