Sic Transit Gloria, which means “glory fades” in Latin, is a magazine developed to create awareness of global issues. "Glory fades" comments on the state of the world today. It tackles issues in a sarcastic tone and provokes readers to wake up and change the world. One way readers can take action is to use the cover as a stencil for culture jamming.

Targeted to late teens and young adults, “SIC”, for short, evokes thought through the juxtaposition of provocative imagery and intellectual/tongue and cheek text. The magazine was created to educate and to give a voice and power to an apathetic generation, who feel that the world is a bad place but do not know what they can do to make a difference.